Riikka Kupsala works conceptually in time and space arts. Her medium of expression is textile and video, and she often utilizes elements of activism, participatory art, performance, and data in her expression. Kupsala's theme is the sustainability of consumption, which she examines in the context of clothing, and the fashion industry. At the heart of this topic is overconsumption, which creates negative ecological and social effects globally. Through her art, Kupsala seeks and highlights connections between everyday choices and ecological and social problems through her consumption habits.